Leveraging our strengths. Pursuing our passions.
We like challenges, big ideas, and devising creative solutions to take them on.
Projects in work
Here's what's under development in the lab right now.
ABOVE: Jay and Donna Crain in downtown Chicago on a scouting trip when they first met working for a mens retailer. Adjacent Lab was formed after decades of them taking on a range of entrepreneurial pursuits together. Now they're in midlife, and this is their next thing.
Projects in work
From filmmaking to building a new product, here's what's under development in the lab right now.
The first offering from the Get Back to You (GB2U) project, The Wayback will help midlifers design a return to health, happiness, and wellness by reconnecting with what makes you, you in the first place.
GB2U started with a realization that personal transformation follows a process. Jay Crain noted that people were genuinely curious about how, in his fifties, he was able to manifest a physical transformation. When he reconnected with college buddy and exercise scientist Dr. Greg Welk, GB2U came to life.
The Wayback leverages the scientific framework developed by
Dr. Welk as a textbook, now in its 14th edition, and taught at Iowa State University in his role as Professor of Kinesiology. We're partnering to develop the academic content into a product available to anyone seeking tools and processes to increase health and happiness, wherever they are in life.
The Wayback app
PRODUCT DESIGN
In 1994, Eros Poli, a 6’4” pro cyclist who was typically last on climbs, won the 15th stage of the Tour de France. He defied all odds to ascend legendary Mont Ventoux to a solo breakaway victory on a brutally hot day.
Last year on the 30th anniversary of his win, our film crew followed him back up the mountain, hearing the story of his iconic win in his own words, exploring the path that got him there in the first place, along with what keeps him coming back.
GRINTA! film is a love story to cycling, the Tour de France, Eros himself, and what it means to not just persevere, but to endure.
GO TO GRINTA SITE
GRINTA! film premiered July 21st in Bédoin, France!
FILM
PRODUCT DESIGN
What we do
We aspire to produce great work that drives equal parts delight and measurable, data-driven outcomes.
FILM + LONG FORM CONTENT
Word on the street is that attention spans have become so short we should focus solely on lickety-split attention grabbing content. The reality is that there's a case to be made for going the opposite way too. When it's well done, long form can do a better job of telling the story and can actually be more cost effective with virtually infinite opportunities to pull short form content.
PRODUCT DESIGN
Maybe your products could be more visually interesting and immersive. Or you need ideas for addressing customer feature requests, or making crucial roadmap decisions. Maybe it’s something new, entirely. We can help. We love this stuff.
PRODUCT
Maybe your products could be more visually interesting and immersive. Or you need ideas for addressing customer feature requests, or making crucial roadmap decisions. Maybe it’s something new, entirely. We can help. We love this stuff.
BRANDING
A brand refresh can be pivotal to
more effectively communicating
and driving sales to a changing market. Our team of designers, copywriters, video producers and marketers is award-winning and inspires delightful collaboration.
CASE STUDY
See how we addressed
a problem for an entire industry
Useful was an ahead-of-its-time mobile platform for geo-dispersed field service workers. Jay recognized the opportunity...
